Autonomous User Research made for Product Owners
Launching Product BetaIt doesn't matter how fast you solve problems if they are not the right ones.
How It Works
You describe the idea and make a decision.
Ground does the interviews for you.
Share it the way you'd explain to a colleague.
Ground writes the Brief, creates a Sketch people can click through in a live demo and sets up the Interview Routine.
Send it to your Customers.
Ground talks to each one for 15 minutes, whenever they're ready and in their own language, then shows the Sketch only after it hears how they solve the problem today.
Once all Interviews are wrapped up, Ground writes a verdict for you.
You can replay the findings.
How It Feels Like?
Watch Ground talk to Maya, a workspace admin.
It learns her problem, hands her the Sketch, then turns what it heard into a decision.
Ground learns the problem and checks the Customer is a fit, before any Sketch.
Why Ground
People are kind about ideas that cost them nothing.
Ground asks what they actually did, and watches what they actually do.
Ground keeps the Sketch hidden until it hears how people handle the problem today.
Nobody can be polite about a screen they haven't seen.
“Looks useful” is not an answer.
Ground asks what they'd stop doing.
Customers pick one of 31 languages before the Interview starts.
Press replay on any finding and hear the moment a Customer said it.
No summary to take on faith.
Take the Interview yourself first.
Say out loud what you'd change, and Ground turns it into edits you approve one at a time.
Customers open the link and talk.
No sign-up, no app, no call on anyone's calendar.
The Decision
Ground doesn't hand you a pile of notes.
It tells you what works and what not, and shows you why.
People feel the pain today and understood the Sketch without help.
Build it.
“Seven of eight Customers count seats by hand before every renewal.”
The problem is real, but the Sketch confused people.
Change how it works and run it again.
“Everyone wanted roles. Nobody found where to set them.”
People manage fine without it.
You find out before writing any code.
“Their weekly email already does the job.”
We're opening it to a few design partners at a time.
Tell us what you'd test first, and we'll write back.
Tell us who you are and what you'd test first.
We read every request.